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Marketers Increasingly Using Animated Video to Move Leads and Sales











Broadcast2World is one of the top online video creators in India


New Delhi, India (PRWEB) November 21, 2012

Broadcast2world (http://www.broadcast2world.com/), which specializes in creating animated videos for businesses across the globe, noted a significant increase in demand for animated explainer videos in 2012. Explainer videos, the company describes, are short videos that demonstrate how a product or service works.

Video has quickly become the medium of choice for marketers. In a survey of senior brand executives and agency executives, video was reported as the most common form of marketing content created, at 87 percent. With one short video, a customer can grasp a concept that would otherwise take several pages of text to explain. With that in mind, it’s no wonder shoppers report watching a video increases their confidence in a purchase by 52%.

“We have seen a sharp increase in demand in 2012, especially for web product animated explainer videos, which are used by online startups to explain their products and SAAS (software as a service) subscription services,” says Sunny Arora, managing director of Broadcast2world. “These videos have a very positive impact and can exponentially increase conversion rates when strategically used on landing pages.”

Broadcast2world is one of the top online video creators in India, having developed more than 500 online videos for companies. Businesses are able to maximize their online impact using Broadcast2world’s animated video services. Using animated video, marketers can convey the same message that would require thousands of dollars in production crew, equipment rental, location and permit costs, and actor fees through the traditional method.

The growth of video through social media has driven a change in the way marketers are conveying messages. While social media status updates and blogs are still a popular way to deliver brand messages, Instagram and YouTube are seeing growth in popularity among younger demographics. Younger web users also cite a preference for seeing a message delivered in a fun, short video presentation rather than traditional marketing text.

Broadcast2world employs a strong team of writers, animators, graphic designers, and story board developers who can take a simple business message and make it stand out. This is done efficiently, minimizing cost to clients, giving Broadcast2world the ability to offer competitive rates and saving clients money they can put toward other marketing efforts.

Individual price quotes are available based on a business’s particular needs, but general Broadcast2world packages begin at $ 675 per minute. Broadcast2world provides the script, storyboard, and music and sound effects to go with the animation one revision allowed 2D animation is standard, but 3D animation and unlimited revisions are available as part of the higher-level “Motion Ultimate” package. Videos are available in a variety of languages, including English, Spanish, Malay, Russian, and French.

Broadcast2world has worked with some of the world’s top companies, including Nokia and Snapdeal. Samples of Broadcast2world’s work for a variety of clients are also available on its website. For more information about Broadcast2world or to obtain a price quote, visit its website or call 1.800.571.2725.























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









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Seniors Guide Announces End Date For SENIORS GOT TALENT Video Showcase











SENIORS GOT TALENT, presented by Seniors Guide Magazine and www.SeniorsGuideOnline.com


Richmond, VA (PRWEB) November 14, 2012

Seniors Guide Magazine and http://www.SeniorsGuideOnline.com have announced that totals will be counted on Monday, December 31, 2012 to determine the winners of their 2nd annual SENIORS GOT TALENT video competition. Cash prizes will be given to the first, second and third place videos that have the most views, comments, and likes on senior resource guide’s YouTube Channel.

SENIORS GOT TALENT is a showcase of videos that highlight the vibrancy of being a senior citizen submitted by seniors and retirement communities in Indiana, Ohio, Virginia and North Carolina.

Heritage Green Assisted Living in Lynchburg, Virginia submitted a special video that features residents singing special themed songs to help bring in the Halloween spirit.

Speaking about the residents starring in the video, Rozalyn Hamrick says, “They are funny, witty, talented – they are still having fun!” Hamrick is the Marketing Director for Heritage Green Assisted Living. The stars of the video are a group that meets locally, and call themselves the Red Hat Ladies.

“They are real good role models to prove life is not over after 80” says Hamrick.

Entrants who submit videos are encouraged to promote their SENIORS GOT TALENT videos throughout their community to help get the number of video views to win cash prizes.

Like others, Heritage Green has been spreading their video throughout staff and family members to help boost views and encourage “likes”. Another way videos are getting a viral lift is through social media.

Pinebrook Retirement Living in Milford, Ohio is promoting the community’s video on their Facebook page. The video, which has received over 200 views within the first days of being posted, features talented senior residents showcasing various skills. Woodworking, painting, quilting, stained glass work and more craft talents are featured in the video submitted by community Social Director Kim Shepherd-Lust.

If Pinebrook Retirement Living wins a cash prize, they plan to invest their earnings back into the community’s social programs.

“We would purchase a keyboard for our residents to use during holiday performance, weekly sing a longs, theatrical performances etc.” says Shepherd-Lust.

The Red Hat Ladies of Heritage Green in Lynchburg, VA will use their prize money towards a tea luncheon at a restaurant and will also make a donation to their local area Meals on Wheels.

Another video receiving a high amount of views and interest is Indiana’s Harbour Assisted Living residents playing kazoos to the song, “Ain’t She Sweet”. Made famous by The Beatles, the Indianapolis seniors show the fun had at the community in the fun video. The kazoo orchestra brings a new element to the rendition of the classic song.

Sycamore Glen Retirement in Dayton, Ohio contributed a video that mixes sketch comedy with talent showcase. Featuring music by rock group Journey and Germany’s classic “Chicken Dance”, Sycamore Glen residents come together for a bright view on aging.

“With the success of last year’s SENIORS GOT TALENT, especially our ‘Seniors Perform Lady Gaga’ video, we are seeing more interest this year”, says Katharine Ross, Director of Publishing for Seniors Guide, regarding the popularity of the showcase.

“It’s nice to see everyone having a good time in the videos and showing the fun in being a senior”, says Ross.

Just like last year, multiple entries from the Raleigh-Durham-Chapel Hill area (known as “The Triangle”) of North Carolina are featured. Both Brookdale Senior Living and Kisco Senior Living communities have submitted videos for this year’s SENIORS GOT TALENT.

Brookdale Senior Living shares a highlight reel from their “Seniors Know They Can Dance” competition, along with a video from Heritage of Raleigh Assisted Living.

Seniors at The Heritage of Raleigh were filmed doing a choreographed dance routine to Gene Kelly’s famous, “Singing in the Rain”. The Heritage of Raleigh offers Independent Living along with Respite and Rehabilitation Care in Raleigh, North Carolina.

Magnolia Glen, which offers both Independent and Assisted Living senior apartments in the Raleigh, NC area submitted a video of talented senior Tony Stumpo. Stumpo, who plays piano by ear, does an entertaining rendition of the Judy Garland classic “Somewhere Over The Rainbow” from the Wizard of Oz for the community’s SENIORS GOT TALENT entry.

To view all of this year’s SENIORS GOT TALENT videos, visit the Seniors Guide YouTube channel and look for the SENIORS GOT TALENT playlist.

Seniors Guide, a Richmond, Va. -based company publishes Seniors Guide magazines throughout Cincinnati, Ohio; Dayton, Ohio; Indianapolis, Indiana; Raleigh-Durham, North Carolina; Richmond, Virginia; and Roanoke-Lynchburg, Virginia and features a correlating website of http://www.SeniorsGuideOnline.com. Seniors Guide’s mission is to help seniors and their families find the information they need on options available in senior housing, senior care, assisted living, independent senior living, retirement communities and other retirement living needs. Seniors Guide also has resources at http://www.seniorproductsservices.com for Cincinnati, Ohio; Dayton, Ohio; Raleigh-Durham, North Carolina; and Richmond, VA. Ross Publishing, Seniors Guide’s parent company, began in 1991 and has been publishing helpful, free publications and websites ever since.






















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









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